The Challenge

Elite Spa wanted to:

• Rank for informational queries related to pressotherapy

• Build topical authority around body contouring, lymphatic drainage, and recovery treatments

• Gain visibility in emerging AI-powered search results (AI Overviews / Answer Engines)

• Compete with global spa and medical websites publishing similar content

The market was highly competitive, and generic blog content was not enough to appear in AI summaries.

Strategy Implemented

AEO (Answer Engine Optimization) Content Strategy

• Created in-depth, structured content around:

  • What is pressotherapy

  • Pressotherapy benefits

  • How pressotherapy works

  • Who should take pressotherapy

  • Pressotherapy for lymphatic drainage

• Content was written in:

  • Simple language

  • Short paragraphs

  • Bullet points

  • Clear definitions (ideal for AI summarization)

Semantic SEO + Topical Authority

• Built topic clusters around:

  • Body contouring

  • Lymphatic drainage

  • Cellulite reduction

  • Detox treatments

• Used related terms and entities like:

  • Pneumatic compression therapy

  • Lymphatic massage

  • Edema

  • Recovery therapy

On-Page Optimization

• Optimized:

  • H1–H3 heading structure

  • FAQ sections

  • Featured snippet-style answers

  • Clear benefit lists

• Content structured to match AI Overview extraction patterns:

  • Definition first

  • Benefits list

  • Use cases

  • Who it’s for

EEAT Signals

• Added:

  • Clear service explanations

  • Trust signals

  • Expertise-driven wellness content

  • Brand mentions and contextual authority

Result

Elite Spa’s content was featured in Google AI Overview for the query:

“pressotherapy benefits”

(As shown in the screenshot)

This means:

• Elite Spa is now visible at position zero in AI-powered results

• Their content is being used by Google’s LLM to generate direct answers

• Strong brand authority for pressotherapy-related searches

• Increased trust and click-through potential

• Early-mover advantage in Answer Engine Optimization (AEO)

Also if we search in Perplexity/Gemini/ChatGPT with the query:

“how does pressotherapy works”

Queries showing in LLMs (Chatgpt, Google AI Overviews, Perplexity)

• pressotherapy benefits

• what is pressotherapy

• how does pressotherapy work

• pressotherapy for lymphatic drainage

• is pressotherapy effective

• pressotherapy side effects

• pressotherapy for weight loss

• pressotherapy for cellulite

• pressotherapy recovery benefits

• pressotherapy vs lymphatic drainage massage

Impact

• 📊 Visibility in AI Overviews (zero-click search exposure)

• 🤖 Brand presence inside LLM-generated answers

• 🧠 Authority in pressotherapy and lymphatic therapy topics

• 🔍 Higher discoverability for informational and commercial queries

• 🏆 Competitive edge over spas not optimized for AI search