How to choose the best domain name?
Your domain name is the key element of your website and and it has long lasting effects. You need to put a lot of thought or consideration while choosing your domain name. Hence, it is crucial to choose the domain name for your business that perfectly works for your business but is also easy to find and promote. Remember, your domain name has the potential to make or break your business.
To ensure you choose the perfect domain for your business, do consider these tips.
Pick a domain that reflects the core aspect of your business
You see, your URL is the first thing that your website visitors will see. So, you need to choose a domain name that reflects the core aspect of your business, such as what makes it special or what it provides.
Ideally your domain should match with the name of your business. However, if there is any specific product that you want to brand, choosing a domain name around that product can also be beneficial.
Try to make it unique
You should always keep in mind that your domain is not just a simple URL; it is more than that. It’s your unique identity on the world wide web. So, you should wisely pick a domain name that is both unique & memorable rather than generic. Remember, it needs to stand out in your visitor’s minds. A generic domain name might be an accurate reflection of what your brand does or sells; however it might not be very one-of-a-kind and memorable.
For example, if your company sells grapes, the domain name “BestGrapes.com” might be accurate; however, it will be difficult for you to differentiate your website from other websites that also talk about grapes.
Don’t choose a long and complex domain name
While picking your domain name, you should try to keep it as short and sweet as possible because short & simple domain names are easier to remember. If your domain name is long & tricky, your customers may mistype it and you will obviously not want your customers to type in your domain name improperly & become annoyed, or even worse, land on the wrong website.
And if you don’t get a single word domain name, add not more than 1 or 2 words that help describe your brand. For example: www.dgmarketix.com.
Never add numbers or hyphens to your domain name
While choosing your domain name, if you find that all of your ideas have been already taken, don’t just add a number or a hyphen to the URL in order to stick with your original idea because numbers & hyphens may cause confusion. After hearing your website address, people might get confused whether you’re using an actual number, or it is spelled out, and ultimately may not be able to find your business, or may end up landing in the wrong website.
Research properly before making a final decision
Choosing a domain name is one of the biggest decisions. Keep in mind that your domain name is going to be with you for a long time. Changing the domain name, particularly after it has been properly established, may be a difficult process. So you need to take your time and do proper research work before making a final decision. Also, make sure that the name that you want to use is not copyrighted by any other brand as this could lead to legal issues in the future.
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